Archive for July, 2006

Towards Digg 3.0, a true Digg Nation

In this article, we examine the impact of the new features launched by digg recently and what they need to do to change market arenas and move forward in the next few months. Also we examine what Calacanis has been doing with Netscape’s memedigger.

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Memediggers, a series of examples

In this post, we examine the memediggers that are available. There are always new ones popping up. These sites enable users to submit links and stories, which are then voted upon by the community of users. The more stories and links are liked, the higher they move up to the front page. Getting “dugg” can generate huge amounts of traffic.

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Keotag, multiple engine and service tag search and generator

It has been demonstrated that tag words are important to be able to develop correct ontologies. This fact is compounded by the large number of different tags and the way that they are used. For some order to appear in all this chaos, inheritance and classes of tags need to be established and standardized for it to work.

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State of the blogosphere

David Sifry, CEO and founder of Technorati, has posted an interesting article in April about the state of the blogosphere. He also posted a follow-up article in the month of May 2006.

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News from the Spanish Blogosphere

We have been made aware of a Spanish memedigger called Menéame. It’s currently in beta form and looks quite polished.

A great post on the state of the blogosphere in general and the Spanish blogosphere by Recuerdos del día de mañana, which translates into Memories from the morning of the day. For the Spanish speakers, here is a direct link to the post in question. For the others, a translated version. The article goes back and tackles some of the issues breached by Jason Calacanis and his attempt to hire the best users of digg and other memediggers to work for Netscape.

Bohamled, author of the blog, also makes a parallel to the Spanish memedigger Menéame and how he realizes that there must be a Menéame mafia, similar to the digg mafia and how that must influence the Spanish blogosphere. He mourns the loss of objectivity when these types of moves are made by corporation such as AOL and Netscape.

Recent viral marketing campaigns


This article was updated on the 9th of August 2006


In this article, we examine a few of the more successful viral marketing campaigns to hit the blogosphere in the last week.

Some of the more recent viral campaigns in the blogosphere were about some up and coming movies. From Miami Vice to Snakes on a plane.

UPDATE: Rocketboom and the NY Times post material about That Girl Emily viral marketing campaign.

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Memes, a set of examples, theories and ideas

In this article, we discuss and examine the idea of a meme with theories, examples and reasoning. We concentrate on the memes generated in the blogosphere and in IT, leaving aside cultural and linguistic memes. We also examine the impact that memes have on web site traffic and on the blogosphere.

As described before, a meme refers to a replicator of cultural information that one mind transmits (verbally or by demonstration) to another mind.

In the context of the blogosphere and IT, a meme is an idea, video, story that is transmitted from one user to the next, via a blog based medium, be it a vblog, a blog or a podcast. It empowers the blogosphere to be an almost instant agent of information dissemination, if the memotype of the meme is relevant to enough people.

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