Evolving Trends manipulated the memedigger digg

In a great way to show the usefullness of viral marketing, Marc Fawzi of Evolving Trends was able to manipulate the digg memedigger in order to produce 55000 hits in a few days on his blog.

This shows that viral online marketing is a most powerful tool for companies seeking to find large scale exposure.

From the article digg this.

This post is a follow-up to my previous article on digg, where I explained how I had experimented and succeeded in generating 45,000 visits to an article I wrote in the first 3 days of its release (40,000 of which came directly from digg.)

Another one of his articles works on similar principles. It has been read over 30000 times.

This article explains and demonstrates a conceptual flaw in digg’s service model that causes biased (or rigged) as well as lowest-common-denominator hype to be generated, causing a dumbing down of society (as a crowd).

The experimental evidence and logic supplied here apply equally to other Web 2.0 social bookmarking services such as del.icio.us, and netscape beta.Since digg is an open system where anyone can submit anything, user behavior has to be carefully monitored to make sure that people do not abuse the system. But given that the number of stories submitted each second is much larger than what Digg’s own staff can monitor, digg has given the power to the users to decide what is good content and what is bad (e.g. spam, miscategorized content, lame stuff, etc.)

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