Archive for August, 2006

How To Translate The New Into The Old

In this article, we examine why it is so hard to translate the new forms of marketing into old media results. And what to do in order to be able to have the right kind of results.

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Recent Updates

This article was just updated with some more information about some recent viral marketing campaigns.
Recent Viral Marketing Campaigns

Cognitive Science, an Introduction

We discovered this site from Ron Ferguson an assistant professor at the Georgia Institute of Technology about COGSCI 3790, an Introduction to Cognitive Science. The blog is quite complete with lectures, works and reading materials. Cognitive Science ties in with modern AI research. It’s a great introduction to one of the main precepts of AI research and expert systems.

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The Unwisdom of crowds, Introduction

After reading Marc Fawzi’s articles on the wisdom of crowds, we were confronted with the unwisdom of crowds, which is actually the mob mentality. It has been proven that the more people are together, the less intelligent decisions will be taken because of mob mentality.

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