Archive for the 'Seeding' Category

The Unwisdom of crowds, Introduction

After reading Marc Fawzi’s articles on the wisdom of crowds, we were confronted with the unwisdom of crowds, which is actually the mob mentality. It has been proven that the more people are together, the less intelligent decisions will be taken because of mob mentality.

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Towards Digg 3.0, a true Digg Nation

In this article, we examine the impact of the new features launched by digg recently and what they need to do to change market arenas and move forward in the next few months. Also we examine what Calacanis has been doing with Netscape’s memedigger.

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Memediggers, a series of examples

In this post, we examine the memediggers that are available. There are always new ones popping up. These sites enable users to submit links and stories, which are then voted upon by the community of users. The more stories and links are liked, the higher they move up to the front page. Getting “dugg” can generate huge amounts of traffic.

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Recent viral marketing campaigns

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This article was updated on the 9th of August 2006

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In this article, we examine a few of the more successful viral marketing campaigns to hit the blogosphere in the last week.

Some of the more recent viral campaigns in the blogosphere were about some up and coming movies. From Miami Vice to Snakes on a plane.

UPDATE: Rocketboom and the NY Times post material about That Girl Emily viral marketing campaign.

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Memes, a set of examples, theories and ideas

In this article, we discuss and examine the idea of a meme with theories, examples and reasoning. We concentrate on the memes generated in the blogosphere and in IT, leaving aside cultural and linguistic memes. We also examine the impact that memes have on web site traffic and on the blogosphere.

As described before, a meme refers to a replicator of cultural information that one mind transmits (verbally or by demonstration) to another mind.

In the context of the blogosphere and IT, a meme is an idea, video, story that is transmitted from one user to the next, via a blog based medium, be it a vblog, a blog or a podcast. It empowers the blogosphere to be an almost instant agent of information dissemination, if the memotype of the meme is relevant to enough people.

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del.icio.us, social bookmarking in the context of a viral wave of traffic

(This article was updated at 20:36 EST)

One of the most popular web 2.0 tools is social bookmarking. Even if del.icio.us started out as a way to bookmark and tag your favorites sites and blogs, it has evolved into meme in its own right by indicating trends. These trends manifest themselves by the amount of times a certain link has been saved, or by the del.icio.us/popular and del.icio.us/recent pages from the main site. Also, popurls and reaggregator sites diggdot.us.

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Counterpoint on Stealth Marketing

A counter argument to stealth marketing, or buzz marketing or undercover marketing. The source article examines the ethics of stealth marketing.

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